Supermarket Checkout Culture in Four Countries: From “Ingwer!!!” to “괜찮아〜!”

Atsuko
Dubai

After five years in Berlin, I left the city behind and moved to my new home in Dubai about a month ago. My moving boxes haven’t arrived yet, but daily life goes on…I still need groceries, and cooking is non-negotiable. Luckily, Dubai has a well-developed online delivery system, so I could just order everything if I wanted to. But after years of doing my own shopping in Berlin, I much prefer walking into a supermarket, seeing things with my own eyes, and picking them out myself. These days, I head out once or twice a week.

What I’ve come to realize is that supermarkets may look similar everywhere, but the culture of the checkout can be completely different depending on the country. Let me share some of the contrasts I’ve experienced.

Dubai daytime

In Dubai 🇦🇪, I often shop at two places: Lulu Hypermarket, based in the UAE, and the French chain Carrefour. Since Lulu is close to my home, I go there most often. And the very first thing that surprised me? The checkout. While you’re paying, a staff member stands right beside you and quickly bags all your groceries. It’s the same at Carrefour as well. So in Dubai, this bagging service seems to be the norm. It reminded me of the service at luxury department stores in Japan, and I thought, “Ah, this really is another world.” 🤩

Why did it feel so new? Because it was the complete opposite of Germany🇩🇪. In Berlin, you place your items on the conveyor belt yourself, with a divider to separate your things from the next customer’s. The cashier scans them and shoots them down the exit conveyor belt. And then—brace yourself. As a timid soul, I would always get ready like an athlete waiting for the starting gun, because it was up to me to bag everything. Some cashiers, especially the more formidable women, seemed to treat it like a sport, scanning and flinging items at lightning speed 😅. You had to catch and stuff your groceries into bags as fast as you could. Aside from running them through the scanner, everything else was the customer’s responsibility. That’s the German way.

Supermarket Cashier image

The interaction itself was also quite different. Greetings were short and simple: “Hallo” (Hello), “Guten Tag” (Good day). When you left, you might hear “Schönen Tag!” (Have a nice day!) or “Tschüss” (Bye!). Once they recognized me as a regular, some cashiers even smiled warmly. But unlike in Japan, you never heard “Thank you very much.”Interestingly, I found the same system in France.

rewe supermarket
* The REWE near my neighborhood in Berlin—one of the supermarkets I often stopped by.

And then there was one unforgettable moment in Berlin. One day, a customer forgot her ginger. Suddenly, the very robust cashier bellowed “Ingwer!!! (Ginger!!!)” across the store. The woman shouted back, “Not mine!” and walked out. The cashier calmly set the ginger aside and carried on scanning the next customer’s items, as if nothing had happened. It startled me at first, but then I thought—well, one word was enough to get the message across. Efficient, if not exactly polite. 😅

Edeka
* EDEKA was my favorite supermarket in Berlin. I loved the variety, the atmosphere, and the little seasonal touches.

Thinking about it made me miss Japan🇯🇵, where the checkout is a completely different world. In the supermarket near my home, the cashier stood upright, hands folded politely as she bowed and said “Irasshaimase” (Welcome). When the payment was finished, another bow with “Arigatou gozaimashita” (Thank you very much). And if you ever forgot something, you’d hear “Excuse me, sir/ma’am!” as they rushed after you to return it. The repeated rituals might seem robotic, but to me it’s the essence of Japanese courtesy, an attention to respect that doesn’t fade from start to finish.

And then there was Seoul🇰🇷. Soon after I moved there, I was at the checkout, completely lost as the cashier spoke to me in Korean. Embarrassed, I managed to stammer in clumsy Korean, “미안해요 (Mianeyo – I’m sorry).” To my surprise, the cashier grabbed my hand warmly and exclaimed, “괜찮아〜! (Kencha-na – It’s okay!)” like a scene straight out of a drama. 😄The language barrier vanished in that moment, replaced by pure human kindness.

Flowers in Edeka
* Fresh flowers greeting you at the entrance.

Looking back, the differences are striking:

  • Dubai ✨: everything bagged for you—luxury service at the supermarket
  • Berlin 😄: fast, efficient, and sometimes hilariously blunt
  • Japan 🇯🇵: bows, formality, and unfailing politeness
  • Seoul ❤️: warmth, empathy, and human connection

The checkout counter may seem like just another mundane part of daily life, but it’s also a stage where a country’s culture and character come alive. Living abroad has shown me again and again that what I once thought of as “common sense” is not so common after all. 😊

Burge Kharifa in Dubai
* Dubai nights under the Burj Khalifa

 

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Written byAtsuko

Founder of @Umami Sans Frontières

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